As Executive Director, I was the club’s public voice. I wrote, designed, and sent these to our entire email list, over 12,000 members across Northern Ontario: closures and reopenings, program launches, policy changes, and events. They’re archived here exactly as they went out in 2022.
It’s the same job a content marketer does. Take what leadership decided, turn it into something people actually read and act on, and keep one consistent voice doing it.

The closure notice during the January shutdown, written for the full membership.
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Reopening announcement after the shutdown, sent to the entire membership.
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Program-launch email driving registrations as the club came back online.
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An update translating new COVID rules, programming, and pricing for members.
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Promoting free coaching clinics and spring programming to the full list.
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An event and summer-camp campaign that drove member signups for the season.
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A league-registration campaign across the club's adult leagues.
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Fall programming and clinic launch across both sports, registrations driven from the email.
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The AGM notice and winter programs. The kind of Board-to-member communication I owned as ED.
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